This morning, publisher Activision , making a quest in the upcoming Taken King expansion exclusive to people who buy specific cans of the drink. Now, developer Techland has responded with a satire of the Destiny ad.
The developer wrote on , “We’re jumping on the latest trend in game marketing!” This caption is accompanied by a picture imitating the Destiny advertisement from the Red Bull site. Techland’s picture encourages players to drink water, proclaiming water is “delicious and great for your health,” a clear shot at the energy drink. The picture also states that if you take a picture while drinking water and tag it with the hashtag “DrinkRightDyingLight,” you’ll get a code for premium weapons.
You can see the original Destiny ad below.
Destiny: The Taken King’s quest will be unlocked by codes on specially marked cans of Red Bull. These cans are available during July in 7-11 stores. The expansion launches in September.
Dying Light launched back in January, and since then has accumulated . Recently, that the developer is currently discussing future expansions to the game.